Home Staging

Styling London property for sale

Home staging ensures you get the quickest sale at the highest current market price for your property.

The longer a house stays on the market the further the price will drop and the less interest it will attract. Louisa Jane Interiors offer a quick and cost effective way to ensure your listing stands out, sells quickly and that the return on your investment is maximised.

“Having been on the market for over six months with no offers on the table. LJ Interiors came in to stage the property and within three weeks we had 3 offers at the full asking price. Sam TW1 ”

Home buyers are busy people, expectations are high and so are London house prices. Buyers want to be ‘wowed’ when they walk in to a property, to be able to visualise and imagine themselves in that property without distractions from clutter and too much personality.

Home Staging will ensure your property is looking and feeling its best for sale, to attract the potential buyer quickly and at the best price. 

Our property styling services

We work with property developers, home owners, investors and landlords to ensure every aspect of their property is presented to its full potential. Home Staging works because there is never a second chance to make a first impression.

Home staging begins with a consultation and review of the property. A detailed report is given, this includes suggestions that can be made to quickly and cost effectively enhance your property for sale.

At this point you may want to carry out the recommendations yourself, or we  can implement these changes quickly and professionally to ensure a stress free and timely transition to the market. 

This includes a written proposal that either you can take forward or we can complete on your behalf. We can achieve a great deal within a short time frame, thus ensuring your property in on the market as soon as possible. 

An initial consultation fee ranges between £300-£500 depending on the size of the property.

The Evidence

LJ Interiors style properties so that they will attract more buyers, sell faster and at a higher price than a non-styled property.

A staged house sells for c. 6% over the asking price (Coldwell Banker US Study).
The aim is to depersonalise but elevate a property so that the potential occupier can imagine themselves in that space. We play to the property’s strengths and enhance existing features while making carefully considered decision about the functionality and purpose within.
 
If you are getting people through the door but no offers on the table then it is  likely that your property is priced correctly but presentation may be an issue (Aldridge & McDowell). A staged house sells twice as quickly as a non staged house (Coldwell Banker) and often a lot faster than that.
 
Staged properties feel soothing and inviting, the reflect the language of the house and play to its strengths. First impressions are lasting impressions and we want to entice the potential buyer the moment they walk through the door.

“The longer a house stays on the market the further the price will drop (National Association of Real Estate Agents)”

With a shift towards online viewing those all important photographs are often the clients first impressions. We tailor these images to the prospective buyer carefully considering who we are attracting and what is our target audience.
 
With over 90% of buyers searching on line first a staged house will stand out against the competition (Brown 2022).

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